Four SEO Best Practices for E-commerce Websites to Increase Search Engine Ranking


If you are running an e-commerce website, driving more traffic through Google is your main priority. Also, you should be aware of the importance of search engine optimisation (SEO) and working with an seo agency singapore. SEO is a complicated process that should be handled only by individuals who specialise in it. Optimising an e-commerce website is even tougher than optimising a blog. Fortunate, there are e-commerce SEO best practices that can help you gain traction in the organic search results of Google. They include the following:

Optimising Both Content and Page

You have probably known about the importance of content optimisation. But, did you know that page optimisation is as important? Your website pages must be mobile-friendly as Google prioritises this kind of sites. They will only recommend your site to users if it is responsive. By responsive, we mean having the ability to be seen or read on any device a user will use.

After optimising your site, you can install a heat mapping tool and start monitoring the behaviour report of your users with Google Analytics. Such reports let you see how far people are scrolling down a page, the order of pages they visit, and where they are clicking. These pieces of information are useful for optimising your pages to compel users to make the purchase.

Taking Advantage of User Generated Content

User-generated content includes frequently-asked questions, reviews, videos, and photos which can help you generate keyword-rich content. Using them will help you find ways to generate more of them. Also, it is important to customise product templates and category templates to reflect particular search queries.

Using Keywords When Labelling your Product

Broad terms won’t get you ranking higher on search results. Thus, use specific keywords when labelling your item. For instance, if you are selling organic dog food, label it as such. When a user looks for specifically for organic dog food, you have a great chance to rank and generate a sale.

Filling your Product Pages with Quality Content

Just like other forms of SEO, e-commerce SEO requires high-value content and backlinks. A lot of e-commerce sites maximise their product pages by filling them with quality content. Thus, make sure you add plenty of written content and multimedia to every product page. For instance, if you are selling herbal teas, write in the description all about your product. Come up with content such as reasons to buy herbal teas, how herbal teas work, and others. Structure the content like you would a blog post. Don’t forget to include a video if possible.

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